Competitor Analysis and Traffic Rankings
Pixiv, founded in 2007 in Japan, stands as a dominant platform for digital art enthusiasts. With an impressive 301.5 million visits globally in November 2023, it outpaced other visual art platforms such as DeviantArt by a significant margin. The platform is a place where users can browse the artwork of various artists all around the world. It also supports multilingual users and features artwork popularity rankings and has artist commission requests. Its audience is distributed globally, with a core user base in regions such as the Japan, United States, South Korea, and Hong Kong.
Features Driving Popularity
Pixiv and similar image boards succeed because of their user-centric features:
Content Accessibility: These platforms allow users to explore vast libraries of art, including original works, fan art, and illustrations catering to subcultures.
Community Engagement: Interactive features, including comments, likes, and bookmarks, foster a vibrant community.
Freedom of Expression: Image boards often allow a broader range of content, including works with mature themes, catering to diverse tastes.
Networking Opportunities: Many artists leverage these platforms to gain visibility and commissions, connecting directly with fans and patrons.
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